Branding is one of those concepts that seems to spark a lot of debate. Exactly what is branding? Why is it important (or is it)? How do you develop a brand? Even among marketing professionals, there are often conflicting ideas about what the definition of branding is, and therefore it's impact on businesses.
If you've been involved in marketing in any capacity, it's a good bet you've been heavily exposed to the term and it's many flavors. I won't portend to be the definitive source for clearing it all up, as I think that should be up to each of us to do for ourselves (at least until a recognized higher authority defines it first). What I would proffer is to outline my own take on the subject, and offer some brand adjectives I think would help better frame the topic.
The goal for this blog is to empower you. Oh sure, I'll write about me once in a while, but hopefully, that will be the rare exception, not the rule. No, this blog is about YOU. The YOU I'm referring to is the small business owner, the freelancer, the entrepreneur, and the marketer (usually in the form of a hat worn by the other 3).
What I plan on sharing with you is information you can use to help promote your business. For the past 22 years as a small business owner, freelancer, and entrepreneur helping others with their marketing communications needs, I've learned a number concepts that you may find helpful. And I'd like to share them with you.